Past Agency Work
As as a social media + influencer manager, turned brand strategy associate, I had the opportunity to work on some of the leading fitness and outdoor lifestyle companies in the country. During my “agency life” phase, I worked on social media strategy + content creation, influencer management, brand strategy + market research, email marketing, and more.
Some of my most notable client work includes:
Top 5 fitness chain in the country (worked on identifying the re-imagined athlete through consumer, category and culture market research. Focused on who they were, what made them workout and go to a gym, how it made them feel, and why we should have them become a part of the brand experience)
Multi-billion dollar sportswear company (worked on identifying who the brands customer was, and what their future customer would want in 5-10 years by creating future thinking strategies)
Leading sports insurance company (conducted in depth market research on the sports insurance category, identified the brands customer archetype, and what value the brand would provide to members)
Portable fitness equipment company "as seen on Shark Tank” (built their influencer marketing program from the ground up, awarding it enough visibility to become a recognized brand to work with by major athletes and macro influencers. Managed their social media accounts, created content using the the equipment and wrote copy and designed their email marketing campaigns)
Next generation cycling computer brand (wrote and conducted a competitor analysis survey that was sent to past, present and future brand consumers to discover what they wanted out of their bike computers, and how the brand could deliver with future products. Analyzed and presented all findings to the brand to inform them of future marketing strategies that would positively impact their consumers and their overall sales goals)
E-bike brand shaping the future of mobility (conducted thorough influencer talent identification and outreach for product seeding influencer campaigns)
“The most successful bike brand in the world” (created content and copy for social media to support brands presence and sponsorship with the Tour de France)
Connected coaching rowing app (managed brands social media accounts, working closely with Olympic athletes sponsored by brand. Managed all email marketing initiatives)
Leading sports performance nutrition company (assisted in the brand launch of a sports performance nutrition company - building their brand and debuting their story and their products to the world through social media. Worked with their sponsored Olympians and professional athletes, bringing to life their stories and experiences with the brand through social media)
Fast growing non-profit focused on ocean sustainability (conducted thorough market research on the ocean + sustainability ecosystem, and put together proposals and go to market plans on how the brand could connect and educate young communities to take part in the ocean movement)